WHAKAPAPA embodies a profound understanding of the interconnected relationships that bind individuals and communities across generations. At its core, WHAKAPAPA emphasises values such as respect, responsibility, and reciprocity, nurturing connections between people and our environment. Immersed in a project we are deeply passionate about, we explore how traditional knowledge systems can transform the current fashion & textile industry. Our new collection reflects and embraces this notion of interconnectedness depicted by WHAKAPAPA and strives to embody the interdependence of people & place.